About Us

Welcome to the Wimbledon Online Shop which has been newly developed to offer the best and widest experience of Official Merchandise and to tell our story about how we work to create collections ahead of each Championships. Our approach is to design and develop The Wimbledon Collection from right here in London SW19, covering almost 400 different products, ranging from beautifully crafted yet practical sports performance, to lifestyle collections and gifting. In addition, we offer select co-branded collections developed with our partners, such as Babolat for equipment, Christy for towelling and of course with Ralph Lauren, Official Outfitter of The Championships.

Our collections came directly under our control three years ago and we have spent that time not only trying to offer our guests the very best in class, but also focusing on ethical sourcing, sustainability and efficient use of resources. We host around 500,000 guests at The Championships each year and as online shopping is now part of our everyday lives, we believe our new site gives us a rare opportunity to connect with a much wider audience. We will periodically share with you not only our design ethos, but also our experiences with suppliers, factory visits and audits, packaging and how we are constantly striving to properly acknowledge our environment, as a key part of the All England Club values.

The past three years have shown us that whenever we start to think we have reached our highest standards, there is still more to do. We hope you will visit our online site on a regular basis and follow our progress. If you are also able to join us at The Championships, then we look forward to welcoming you in person at any of our shops in the Grounds. Either way, have a great visit.