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Funds generated by The Wimbledon Shop are used by the LTA to develop tennis in Great Britain Go to wimbledon.com

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Journal

Thank you for visiting The Wimbledon Shop Journal. Delve into the articles below to gain insight into everything Official Wimbledon Product, from inspiration behind designs, some of our valued partnerships and a look into the both the past and future as we strive to be better each and every day.

  1. Afternoon Tea at Wimbledon
    Afternoon Tea at Wimbledon

    The inspiration behind our Homeware ranges.

  2. Putting 2020 Product to Good Use
    Putting 2020 Product to Good Use
    A look into how 2020's iconic dated product will be utilised...
  3. Paired Through History: Babolat and Wimbledon
    Paired Through History: Babolat and Wimbledon

    A timeline of Babolat and Wimbledon and their involvment in t...

  4. Graphically Speaking...
    Graphically Speaking...

    Our apparel print designer shares his creative process.

  5. An Interview With Eric Babolat, CEO of Babolat
    An Interview With Eric Babolat, CEO of Babolat

    Eric Babolat talks all things Wimbledon and Babolat

  6. 8mm of Grass to the Perfect Shirt
    8mm of Grass to the Perfect Shirt
    Taking inspiration from the courts of SW19.